In the fast-paced world of technology sales, capturing and utilizing data efficiently is essential for any PreSales leader. Yet, for many Sales Engineers, the process of logging each activity and categorizing them manually can be both frustrating and time-consuming. This tedious task often distracts from their primary goal: driving sales and providing technical expertise.
The Importance of Capturing Activities
For PreSales leaders, having a clear view of activities and utilization is crucial. It allows you to track the effectiveness of your team, allocate resources efficiently, and demonstrate the value of the PreSales function within the organization. However, without accurate and comprehensive data, making informed decisions becomes a challenge.

The Frustration of Manual Logging
For Sales Engineers, manually logging activities is a cumbersome process. They need to remember to record every meeting, demo, and follow-up, categorize these activities correctly, and include relevant details such as attendees and outcomes. This not only eats into their valuable time but also introduces the risk of incomplete or inaccurate data entry.
The Solution: Intelligent Activity Capture with Elvance
Elvance, the PreSales application for Salesforce, offers an unparalleled solution to this problem with its intelligent activity capture feature. Through seamless integrations with Google and Microsoft calendars, Elvance can automatically capture and log activities without any input. Here’s how Elvance enhances PreSales activity tracking:
- AI-Powered Predictions: Elvance’s advanced AI technology predicts the activity type, captures details about the activity, and identifies attendees. This automation ensures that all relevant data is accurately recorded, providing meaningful insights without adding to the Sales Engineers’ workload.
- Relate to Opportunities: For activities related to an Opportunity, Elvance automatically links to the records in Salesforce, providing valuable insights into cost of sale and ROI metrics. This allows PreSales leaders to measure the true impact of their efforts on revenue generation.
- Comprehensive Reporting and Dashboards: The detailed data captured by Elvance is used in Salesforce reports and dashboards to analyze activities and observe trends. This helps PreSales leaders to understand performance metrics, identify areas for improvement, and make data-driven decisions.
Benefits of Automated Activity Capture
- Accurate Data Collection: With Elvance’s automated activity capture, every meeting, demo, and follow-up is logged precisely, eliminating the risk of human error.
- Time Efficiency: Sales Engineers can focus on their core responsibilities instead of spending time on administrative tasks.
- Comprehensive Insights: PreSales leaders receive detailed and reliable data, allowing them to track team performance, identify trends, and make data-driven decisions.
- Increased Investment: By showcasing the value and impact of the PreSales team through robust data, leaders can secure continued or increased investment in the PreSales function.
With Elvance, capturing and utilizing data becomes a seamless process, transforming the way PreSales teams operate. By automating activity capture, Elvance not only enhances productivity but also provides the critical insights needed to drive success and demonstrate the value of PreSales within any organization.
Make your PreSales team smile by eliminating the frustration of manual activity logging. Discover how Elvance can revolutionize your PreSales operations and boost your team’s efficiency and effectiveness.